Resume

Work Experience

2019 - Present

Brand Development & Guidelines:

Defined and developed comprehensive brand attributes, including color palettes, typography, and iconography.
Established and maintained detailed brand guidelines to ensure cohesive messaging and visual identity across multiple channels.

Project Management:

Led and executed end-to-end packaging design projects, managing timelines and deliverables.
Coordinated cross-functional teams, ensuring seamless collaboration between sourcing, merchandising, product development & vendor partners.

Sustainable Packaging Initiatives:

Drove Environmental Social Governance (ESG) efforts by researching and implementing packaging material reductions, achieving a 49% reduction in plastic usage and increasing recyclable packaging from 39% to 79% (2022-2024), a 101% improvement.
Developed and launched an ESG Playbook and Sustainable Packaging Principles, standardizing sustainability practices across packaging.
Introduced How2Recycle labeling, enhancing consumer understanding of recycling practices.
Collected and analyzed material usage data to create annual reports for over 36,000 SKUs, driving data-informed sustainable solutions.

Creative Direction:

Designed innovative and eye-catching packaging for a wide range of products, enhancing customer engagement and brand recognition.
Supervised and mentored junior designers, fostering skill development and maintaining design consistency.
Spearheaded a complete redesign of POP!, resulting in a 29% year-over-year increase in sales by aligning packaging and branding with market trends and consumer preferences.

Process Optimization:

Reorganized team workflows, saving each employee on my team over 400 hours annually through streamlined processes.
Created comprehensive manuals and process documentation, ensuring seamless onboarding and consistent operations.
Cross-trained in all team roles, taking on workloads during staff leave to maintain project timelines.

Collaboration & Communication:

Acted as a key liaison between internal stakeholders and external vendors to streamline the packaging production process.
Ensured all designs met technical, legal and compliance specifications and aligned with brand standards.

2013-2018

Brand Strategy & Relaunch:

Spearheaded a comprehensive brand relaunch, introducing a new logo, visual architecture, and brand value proposition messaging.
Developed a cohesive suite of marketing materials, internal communications, and a corporate website to enhance brand identity and market presence.

Strategic Leadership:

Designed and executed marketing strategies aligned with company objectives, collaborating with senior leadership to define market positioning and value propositions.
Identified and capitalized on new market opportunities, driving growth and innovation.

Marketing Operations:

Directed all marketing activities, including digital marketing, content creation, trade shows, and public relations efforts.
Managed the marketing budget, ensuring resource allocation aligned with strategic priorities.
Mentored and led a team of marketing professionals, fostering creativity, excellence, and results-driven performance.

Product Marketing:

Partnered with product management to create positioning and messaging for product lines.
Produced impactful marketing collateral that effectively communicated product value to target audiences.

Process Improvement & Compliance:

Collaborated with HR, Safety, and Quality teams to implement OSHA compliance materials, safety procedures, and ISO standards.
Streamlined ISO document control processes by integrating DocuSign, reducing delays and improving efficiency.

Workforce and Customer Engagement:

Directed merger and acquisition communications, ensuring seamless integration of new capabilities and alignment with corporate messaging.
Founded and led a committee to boost employee morale, foster engagement, and align teams with company goals.
Organized events, implemented a "Message of the Month" initiative, and launched the "Work a Week" program, connecting leadership with operational insights.

Process Optimization:

Conducted surveys to gather employee and customer feedback, using insights to continuously improve communication strategies and processes.
Created comprehensive manuals and process documentation, ensuring seamless onboarding and consistent operations.

2013-Present

Extensive real-world experience with over 11 years of expertise in graphic design, packaging design, brand identity and project management.
Proven ability to deliver exceptional results, including a 29% sales increase through a brand redesign and a 101% improvement in sustainable packaging.

2005

Creative Expertise: Advanced proficiency in Adobe Creative Suite and Microsoft Office Suite.
Collaboration: Strong teamwork and communication skills across various organizational levels.
Problem Solving: Adept at analyzing challenges and developing solutions with calm persistence.
Leadership & Management: Skilled in guiding teams, overseeing projects, and fostering brand development.
Sustainability Focus: Expertise in ESG initiatives, packaging material reduction, and identifying sustainable packaging solutions.
Core Strengths: Dedicated, detail-oriented, reliable, organized, personable, and a fast learner.